Released on: September 26, 2008, 4:03 am

Press Release Author: Thomas R. Cutler

Industry: Marketing

Press Release Summary: TR Cutler, Inc. Promotion to Manufacturers of 25,000 American
Airlines AAdvantage Miles to End in 2009

Press Release Body: In Spring 2008 Cutler developed the new short-term Manufacturing
Media PR Blitz which includes 90 Press Releases in 90 Days. Beyond simply authoring
these press releases, Cutler’s team distributes them to a wide variety of important
media source including dissemination to the proprietary Manufacturing Media
Consortium, a group of 3200 plus journalists, editors, economists, and freelance
writers all contributing to media coverage regarding the manufacturing and
industrial sectors. Cutler notes, “Most of the content is already on a client’s
website. There is usually ample content, since PR has not been conducted
previously. If there are specific goals such as new product announcements,
tradeshow events, new hires, that information can be included in the 90 day
campaign.”

TR Cutler, Inc. will end the special promotion of 25,000 American Airlines
AAdvantage® Miles in 2009. According to leading manufacturing journalist and CEO,
Thomas R. Cutler, “Many manufacturers have been reluctant to move forward with a
large scale PR campaign because it’s new, unfamiliar, and unsure of how to quantify
the success of such an effort.”


Metrics to Quantify Effectiveness of the Campaign include:
• PR Pickup Reports issued monthly to demonstrate a sampling of the media coverage
• Google Report issued monthly to show how the company is ranking in key word
searches
• Call-to-Action Measurements (telephone inquiries, online inquiries, website
traffic)
• Conversion-to-Sales (Traffic that converts to a sale provides ROI and
cost-justification for continuing the campaign.)


Cutler did not state exactly when the program would end in 2009, but expect it to
conclude in late Spring 2009.

American Airlines AAdvantage® mileage vouchers in 25,000 mile denominations will be
provided at the conclusion of each 90 day Manufacturing Media PR Blitz program.
These vouchers are a special promotion being awarded for a limited time. The mileage
vouchers will be sent via Federal Express along with the final reports within 30
days of the program completion.

American Airlines reserves the right to change the AAdvantage program at any time
without notice. American Airlines is not responsible for the products or services
offered by other participating companies. For complete details about the AAdvantage
program, visit www.aa.com. American Airlines and AAdvantage are registered
trademarks of American Airlines, Inc.

For almost a decade TR Cutler, Inc. (www.trcutlerinc.com) has been the leader in
public relations efforts for the manufacturing sector. TR Cutler, Inc. develops
the headlines, core PR message, and keywords, ten days prior to the Manufacturing
Media PR Blitz launch date. Exact pricing and campaign launch dates are secured by
calling TR Cutler, Inc. at 888-902-0300 or via email at trcutler@trcutlerinc.com.


TR Cutler, Inc.
www.trcutlerinc.com
Thomas Cutler
trcutler@trcutlerinc.com
888-902-0300



Web Site: http://www.trcutlerinc.com

Contact Details: TR Cutler, Inc.
3032 S. Oakland Forest Dr.
Suite 2803
Ft. Lauderdale, Fl 33309
888-902-0300